The present holding company for the club Bolton Wanderers is Burnden Leisure. This is a private company which is limited by a number of shares. Burnden Leisure was earlier a public company which was traded on a stock exchange called AIM, until it chose to delist itself voluntarily in 2003 after a takeover by Eddie Davies.

Present Owner

The club is presently owned 100% by Burnden Leisure with 94.5% of the shares of Burnden Leisure being held by a consortium called Sports Shield which took over from Eddie in 2016. The rest of the stake in the company is held by around 6000 smaller shareholders who have holdings worth less than 0.1% each.


Since being relegated from the Premier League, Davies, the club’s owner at the time, revoked his complete investment in the club. This forced the club to publish debts worth around £200 million, and the club also came very close to being wound up because of unpaid tax bills of the HMRC. As a show of goodwill and an incentive for selling the club, Davies said that he would wipe out the debt, worth £125 million, which he was owed whenever the club got sold. This wiped out a major chunk of the debt which the club owed out.


As far as sponsorships are concerned, the club had a very long-lasting partnership with Reebok. From 1997-2009, the partnership included shirts, kits, and the name of the stadium. This is the longest ever deal between a club and its sponsor in football history. The naming rights were with Reebok since the new stadium opened in 1997 and continued till 2016. But the stadium changed its name to Macron Stadium in 2014 after a new sponsorship deal was struck with them. This deal is scheduled to last till 2018.